AS Colour: Little Help Project Interactive Street Posters by DDB Auckland for AS Colour

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AS Colour: Little Help Project Interactive Street Posters

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Industry Apparel, Clothing & Footwear
Media Film
Market New Zealand
Agency DDB Auckland
Executive Creative Director Toby Talbot
Creative Director Steve Kane
Art Director Jennie Ko
Copywriter Pip Perkins
Designer Renee Lam
Editor Steve Gulik
Released May 2012

Credits & Description

Category: Clothing & footwear
Brand: AS Colour
Agency: DDB Group New Zealand
Country: New Zealand
Creativity through t-shirt design is blowing up all over the world, however there are a whole lot of people who simply donât have the means to bring their designs to life. To give new designers a little help, DDB Group New Zealand along with clothing company AS Colour, took t-shirt designing to the street. All people had to do was design a cool t-shirt on the street posters, then upload a photo of it to Facebook and they could walk away with a wad of cash and their very own fashion label.

Category: Clothing & footwear
Client: AS Colour
Agency: DDB Group New Zealand
Country: New Zealand
Executive Creative Director: Toby Talbot
Creative Director: Steve Kane
Art Director: Jennie Ko
Copywriter: Pip Perkins
Head of Art: dave brady
Editor: Steve Gulik
Designer: Renee Lam
Senior Account Director: Rachel Turner
Jenni Doubleday - Production Director
Craig McLeod - Account Executive