Asan: SHOWER LIKE A MAN by Einar Film, Los Co for Asan

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Asan: SHOWER LIKE A MAN

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Industry Health & Pharmaceuticals
Media Film
Market Norway
Agency Einar Film
Agency Los Co
Director Guri Neby
Art Director Maria Myhre
Copywriter Marianne Knutsen
Account Supervisor Jan Johnsen
Released June 2011

Awards

Cannes Lions 2011
Film Lions Cosmetics & Beauty Bronze

Credits & Description

Type of Entry: Product & Service
Category: Cosmetics & Beauty
Title: SHOWER LIKE A MAN
Advertiser/Client: CEDERROTH
Product/Service: ASAN TRIPLE SHOWER GEL
Entrant Company: LOS & CO Oslo, NORWAY
Advertising Agency: LOS & CO Oslo, NORWAY
Creative Director: Maria Myhre/Marianne Knutsen
Art Director: Maria Myhre
Copywriter: Marianne Knutsen
Advertiser's Supervisor: Helge Holdhus
Account Manager: Elisabeth Skogen Helland
Account Supervisor: Jan Johnsen
Production Company: EINAR FILM & FORTELLINGER Oslo, NORWAY
Director: Guri Neby
Brief Explanation:
This is a product for MEN. And to emphasize that the film uses a cliché sound from a typical women shampoo commercial combined with images of a man taking a shower.