ASB Fasta by True New Zealand for Asb Bank

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ASB Fasta

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Industry Sports Teams & Events, Banking & Financial Services
Media Film, Design & Branding
Market New Zealand
Agency True New Zealand
Executive Creative Director Craig Pethybridge
Creative Director Ian Sweeney, Dom Antelme
Designer Martin Benfell
Production Cakewalk
Director Fernando Hart
Released October 2017

Credits & Description

We understand running a marathon requires hard work, determination and motivation. We needed to find a way for ASB to connect, engage and provide value for participants of the ASB Auckland Marathon. So we decided to help runners get over the finish line by giving them the two things everyone needs when they’re preparing for a big race: carbohydrates and motivation. Introducing ASB Fasta: a new brand of tagliatelle that carries motivational messages on every strand and that come in box that can be personalised with a message of support from your loved-ones. Buon apetito…
Media: Web Film
Category: Finance & insurance
Client: ASB Bank
Agency: True
Production: Cakewalk
Country: New Zealand
Director: Fernando Hart
Executive Creative Director: Craig Pethybridge
Creative Director: Dom Antelme
Creative Director: Ian Sweeney
Group Account Director: Kate Lennon
Agency Producer: Petra Qvist
Agency Producer: Claudia Miller
Editor: Pete Hansen
Managing Director: Steve Kane
Designer: Martin Benfell
Operations Diretor – Conan Gorbey
Project Director – Abby Venter
Creative Technologist – Matt Ellwood
Studio Manager – Tash Vranjes
Industrial Designer – Oscar Fernandez

Mark Graham – Head of Community, Sponsorship and Events
Mike Wootton – Sponsorship Manager Auckland
Kevin Smit – Sponsorship Executive
Bianca Osborne – Brand Manager
Siobhan Enright – Communications Advisor
Jasmine Taggart – Social Media Manager