Asda Film The Imaginarium by Saatchi & Saatchi London

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The Imaginarium

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Industry Retail, Distribution & Rental companies
Media Film
Market United Kingdom
Agency Saatchi & Saatchi London
Director Los Pérez
Art Director Cece Chu
Copywriter Ryan Price
Designer Teresa Goncalves
Producer Annabel Bennett, Zoe Hockings
Editor Joce Hockings
Production Blink Productions
Director Los Pérez
Released November 2017

Credits & Description

Category: Retail Services
Media: Film
Brand: Asda
Agency: Saatchi & Saatchi
Geo: United Kingdom
Advertising Agency: Saatchi & Saatchi, London, UK
Global Chief Creative Officer: Kate Stanners
Group Creative Director: Sara Rose
Art Director: Cece Chu
Copywriter: Ryan Price
Designer: Teresa Goncalves
Planning Director: Paul Hackett
Account Handlers: Danny Josephs, Andy Chisholm, Jennie Gundill, Natasha Griffiths, Patrick Boyce, Walter Bayliss
Agency Producers: Maja McIntosh, Georgie Ford
Media Agency: Blue 449
Production Company: Blink
Director: Los Perez
Production Company Producer: Ewen Brown
Editor: Joce Hockings
Producer: Zoe Hockings
Post-Production Company: MPC
VFX Supervisor: Bevis Jones
Producer: Annabel Bennett
Music Licensing: One More Music
Audio Post-Production Company: 750MPH
Published: November 2017
Best. Christmas. Ever.
Asda has revealed its 2017 festive campaign, Best. Christmas. Ever. Launching simultaneously across ITV, Channel 4 and Channel 5, the hero spot will give viewers a behind-the-scenes glance into the magical world where Asda Christmas treats are created - Asda’s very own Christmas workshop called "The Imaginarium." The integrated campaign was created by Saatchi & Saatchi London and devised using insight that Asda's imaginative Christmas ranges are designed to match Asda shoppers' unstoppable enthusiasm for life.