Asia Pacific Transgender Network Film Change the Clap, 1 by Impact BBDO Lahore

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Change the Clap, 1

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Industry Human Rights
Media Film
Market Pakistan
Agency Impact BBDO Lahore
Released January 2018

Credits & Description

Media: TV
Category: Public interest
Client: Asia Pacific Transgender Network
Agency: BBDO and Proximity Pakistan
Country: Pakistan
On International Human Rights Day, BBDO and Proximity Pakistan collaborated with Asia Pacific Transgender Network to bring a crucial issue to the forefront with the launch of a campaign called #ChangeTheClap to raise awareness about the hardships faced by transgender people in Pakistan, help fight transphobia and advocate equal opportunities for them. The campaign is based on a powerful insight associated with transgender people specifically in the subcontinent: the clap. The transgender clap is distinctly horizontal flat palms striking against and perpendicular to each other, with fingers spread as opposed to the common applause-style, vertical palm & closed fingers strike.