What's Next by Backyard, Vitro for Asics

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What's Next

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Industry Shoes
Media Film
Market United States
Agency Backyard
Director Xander Ferreira
Art Director Will Roth
Copywriter Schuyler Vanden Bergh
Producer Kevin Sharpton Chris Mathur
Editor Will Znidaric, Nathan Cali
Agency Vitro
Creative Director Kt Thayer
Released May 2013

Credits & Description

Backyard director Xander is going to make you feel out of shape in his stylish and kinetic new :60/:30/:15 âWhatâs Nextâ for ASICS out of Vitro, San Diego, CA. The spot, featuring top ASICS-sponsored athletes including Olympians Lolo Jones, Bryan Clay and April Steiner Bennett, visualizes the physical and mental tenacity required of champions.
Category: Sportswear
Client: ASICS America
Agency: Vitro, San Diego
Production: Backyard Productions
Director: Xander™
Creative Chairman: John Vitro
Creative Director: KT Thayer
Art Director: Will Roth
Copywriter: Vanden Bergh
Producer: Kevin Sharpton
Assoc Creative Director: Simone Nobili
Assoc Creative Director: Tim O'Malley
Executive Producer: Blair Stribley
Executive Producer: Kris Mathur
DoP: Phil Lanyon
Agency Producer: Mickey Strider
Editing Company: Optimus
Editor: Nathan Cali
Editor: Will Znidaric
Editorial Producer: Therese Hunsberger
Talent: Lolo Jones, April Steiner Bennett, Bryan Clay, Russ Winger, Kara Patterson, Alysia Montaño, Kaitlin Sather Nielsen, Rosario Rios-Aguilar, Selanee Henderson, Steve Johnson, Andy Potts, Michael Johnston, Omar Jiwa, Ray Boulay, Caroline Bourgoin, Dickson Lee, Harold Duncan-Williams, Ray Krumme, Stewart Inguidez, Avery Taylor, Diana Todd, Fatina Leite Kusche, Darci Lee,
Anastasia Pierce, Liza Whitehead, Marcus Auntello, Matt Chamber, Jeff Craigen, Jarid Vaughan, Jay Singh, Nolan Spalek, Keegan Lensink, Oliver Lanyon, Stewart Iguidez, Avery Taylor, Lily Low, Darsen, Vadivelu, Michael Maguire