Asics Film Rhino by 180 Kingsday, Independent Films

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Industry Apparel, Clothing & Footwear
Media Film
Market Netherlands
Agency 180 Kingsday
Executive Creative Director Al Moseley
Creative Director Dean Maryon
Art Director Ben Bartels
Copywriter Joe Craig
Agency Independent Films
Producer Giles Skillicon
Account Supervisor Gemma Knox
Editor Allan ‘Willy’ Wilson, Mickey Smith
Released April 2013

Credits & Description

Advertiser: ASICS
Agency: 180 AMSTERDAM
Category: Static
Executive Creative Director: Al Moseley
Director Of Photography: Allan Wilson
Editor: Allan Wilson
Other Credits: Colourist - Scott Harris
Creative Director: Dean Maryon
Account Supervisor: Gemma Knox
Other Credits: Flame- Kyle Obley
Copywriter: Joe Craig
Director Of Photography: Mickey Smith
Sound Design/Arrangement: Simon O'Reilly
Agency Producer: Stephanie Oakley
Art Director: Ben Bartels
Other Credits: Brand Director - Andrew Smith
Producer: Giles Skillicon
Account Manager: Jim O'regan
Post Production: Glassworks Amsterdam
Director: Mickey Smith
Editor: Mickey Smith

Brief Explanation
Motivating everyday athletes to improve is the centre piece of ASICS 2013 'Better Your Best' campaign. This online film follows the journey of Vincent O'Neill who runs marathons in a rhino costume for the Save the Rhino charity. A marathon veteran, Vincent sought a bigger challenge and a new way to improve and achieve.