Asos Film URBAN TOUR by BBH London, Pulse Films Ltd, Stink

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URBAN TOUR

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Industry Website, Online Retail & E-stores
Media Film
Market United Kingdom
Agency BBH London
Director Sebastian Strasser, Ben Newman
Executive Creative Director Nick Gill
Art Director Dominic Goldman, Eric Chia
Copywriter David Kolbusz
Producer Josh Tenser, Richard Fenton, Neil Andrews
Account Supervisor Liz Harper, Ngaio Pardon Bbh
Editor Tony Kearns
Agency Pulse Films Ltd
Agency Stink
Released September 2011

Credits & Description

Category: Interactive Film
Advertiser: ASOS
Product/Service: ASOS.COM
Agency: BBH LONDON
Production Company: STINKDIGITAL, London, London, London, UNITED KINGDOM, UNITED KINGDOM, UNITED KINGDOM
Production Company: STINK, London, London, London, UNITED KINGDOM, UNITED KINGDOM, UNITED KINGDOM
Production Company: PULSE FILMS, London, London, London, UNITED KINGDOM, UNITED KINGDOM, UNITED KINGDOM
Executive Creative Director: Nick Gill
Creative Director: Dominic Goldman
Copywriter: David Kolbusz
Art Director: Dominic Goldman/Eric Chia
Agency Producer: Olivia Chalk/Susan Liu
Account Supervisor: Ngaio Pardon/Liz Harper
Advertiser's Supervisor: Lindsay Nuttall
Producer: Josh Tenser/Richard Fenton/Neil Andrews
Director: Sebastian Strasser/Ben Newman
Editor: Tony Kearns
Sound Design/Arrangement: Hear No Evil
Post Production: Mpc
Music: Noisia/Machine Gun 16 Bit
Account Manager: Nicolas Jayr
Planner: Jason Gonsalves
Director Of Photography: Joost Van Gelder
EditingCompany: Peep Show Post
Account Manager: Nicolas Jayr
Planner: Jason Gonsalves
Director Of Photography: Joost Van Gelder
Editing Company: Peep Show Post
Other Credits: Music Licensing @ The Most Radicalist Black Sheep Music.
Michael Iskas: Carat Head of Integrated Communications Planning
Jennifer Hills Carat Director of Media Partnerships
Victoria Gregory Carat

English Description
We selected the best talent from a cross section of global cultural capitals - London,
Paris, Tokyo, New York, LA, Berlin and Shanghai - and created an interactive
experience that enabled guys to watch the men perform while dressed in the key
items from that season.
You could click on any dancer seen on the screen at any time, causing the
performer to breakout of the action and showcase his clothing - which could
be bought immediately using a built in e-commerce engine.