Latvian Music Producers Association Film ROCKET RAT by Zoom!

ROCKET RAT

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Industry Culture, Leisure & Sport
Media Film
Market Latvia
Agency Zoom!
Released November 2003

Awards

Golden Hammer 2004
The Winners Social Ads Silver

Credits & Description

Association of Latvian music producers asked us to do a campaign against illegal piracy. The marketing problem was simple: to stop people downloading music for free and send them to CD-stores to buy it for 20 EUR a CD.
Philosophy/Solution

So instead of using logic we grabbed them by emotions. A Latvian cult musician, 7 feet tall Bindeman holds a one-eyed soft-toy rat by its tail saying: “The same thing that’s about to happen with this pirate will happen to everybody I find with a pirate disc”. Then he shoves a firework rocket in its ass and sends it up to the sky. Bang!
Title "Rocket Rat"
Agency ZOOM!
City Riga
Advertiser Latvian Music Producers Association
Brand Name Association of Latvian music producers
Business Sector Culture, Leisure & Sport
Market Latvia
Country of Production Latvia
Language Latvian
Type Television
Length 30 seconds
Tagline Don't buy what's stolen