AT&T Film BEDTIME STORIES by BBDO New York, Biscuit Filmworks

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Industry Mobile Communications
Media Film
Market United States
Agency BBDO New York
Director Noam Murro
Executive Creative Director Greg Hahn, Bill Bruce, Ralph Watson
Art Director Adam Livesey, Matthew Brink
Producer Shawn Lacy Tessaro, Jay Veal @ Biscuit
Account Supervisor Lianne Sinclair, Erin Welsh
Editor Rick Russell
Agency Biscuit Filmworks
Released February 2011

Credits & Description

Category: Commercial Public Services
Advertiser: AT&T
Product/Service: AT&T
Production Company: BISCUIT FILMWORKS, Los Angeles, USA
Date of First Appearance: Feb 11 2011
Chief Creative Officer: David Lubars
Executive Creative Director: Greg Hahn/Ralph Watson
Copywriter: Matthew Brink
Art Director: Adam Livesey
Agency Producer: Diane Hill (Executive Producer)
Account Supervisor: Erin Welsh/Lianne Sinclair
Producer: Shawn Lacy (Senior Executive Producer)/Jay Veal (Line Producer)
Director: Noam Murro
Editor: Rick Russell
Post Production: Animal Logic (Visual Effects Company)
Music: Nat King Cole/Stardust
Director Of Photography: Toby Irwin
Editing Company: Final Cut
Other Credits: Max Harris (Flame Artist)/Legacy Effects (Puppet Creators)/Alan Scott (Puppet Master)

English Description
This spot is a demonstration of AT&T’s network coverage. We see classic children’s bedtime story characters that have come to life, leaving hotels, diners, subway stations, train stations and various locations around America. We then see a dad in a hotel, reading "101 Bedtime Stories" from his tablet over the phone. His son is on the other side of the phone, listening to his father’s bedtime story. Each night, the characters come to life as dad reads the stories and they travel across the country to be with the son. Because with the AT&T network, no matter where you are, you’re never far away.