AT&T Film Dog by BBDO New York

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Dog

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Industry Telecommunications Services
Media Film
Market United States
Agency BBDO New York
Executive Creative Director Greg Hahn, Bill Bruce
Creative Director John Heath
Designer Doug Loffredo, Eddie Crutcher
Producer Bas Schutte
Editor Tom Vogt @ Mackenzie Cutler
Production Smuggler
Director Randy Krallman
Production Zoic Studios
Released June 2013

Credits & Description

Agency: BBDO New York
Client: AT&T
Title: Pets Talking
Chief Creative Officer:David Lubars
Executive Creative Director: Greg Hahn
ECD/ Director of Innovation: Mathias Appelblad
Creative Director, Design: George Ernst
Creative Director: John Heath
ACD/Copywriter: Rick Williams
ACD/Art Director: Marcel Yunes
Designer: Doug Loffredo
Designer: Eddie Crutcher
Executive Producer of Content & Development: Julian Katz
Executive Producer of Content & Development: Nicholas Gaul
Interactive Producer: Diana Try
Group Executive Interactive Producer: Joe Croson
Director of User Experience: Jeff Puskar
Senior Technical Lead: Jessica Criscione
Quality Assurance Director: Anwar Salem
Production Company: Smuggler
Director: Randy Krallman
Interactive Company: Caviar Interactive
Producer: Bas Schutte
Technical Director: Sun Komen
Technical Lead: Ralph Kuijpers
Post Production: Zoic Studios
Editor: Tom Vogt
Brief Explanation
This is a candid, testimonial interview with Brutus, a nerdy dog with a slight addiction to eating cat litter. He’s noticed things happening around the house on their own, but, most disturbingly, he thinks the house is watching him.Every time he goes to the back room to eat the cat litter, the lights flash as if the house knows where he is – and what he intends to do. But really, it’s not hard to know what’s on Brutus’ mind: chances are it’s forbidden, delicious contents of the cat litter box.