AT&T Film The Face of Distracted Driving: Forrest by BBDO New York

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The Face of Distracted Driving: Forrest

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Industry Mobile Communications, Traffic safety
Media Film
Market United States
Agency BBDO New York
Chief Creative Officer David Lubars, Greg Hahn, Angus Kneale
Executive Creative Director Ben Smith, Matt Macdonald
Creative Director Kevin Mulroy, Bianca Guimaraes, Gavin Wellsman, Corey Brown
Production Biscuit Filmworks
Director Errol Morris
Released May 2018


Clio Awards 2018
Film Product/Service: Commercials (30 Seconds and Under) Silver

Credits & Description

Category: Electronics, Technology
Media: Film
Brand: AT&T
Agency: BBDO
Geo: United States
Advertising Agency: BBDO New York, USA
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Matt MacDonald
Creative Directors: Kevin Mulroy, Bianca Guimaraes
Director of Integrated Production: David Rolfe
Group Executive Producer: Julie Collins
Executie Producer: Dan Blaney
Producer: Bree Hopenwasser
Senior Account Director: Kathryn Brown
Account Directors: Katie Hollenkamp, Jaimie Donohue
Account Manager: Katelyn Burns
Account Executive: Caroline Main
Chief Strategy Officer: Crystal Rix
Strategy Director: Charles Baker
Project Manager: Claire McCastle
Production Company: Biscuit
Director: Errol Morris
Line Producer: Julie Ahlberg
Managing Director: Shawn Lacy
Executive Producer: Jeff McDougall
Head of Production: Rachel Glaub
Editorial: Exile / NY
Editor: Steven Hathaway
Assistant Editor: Molly Rokosz
Executive Producer: Sasha Hirshfield
Producer: Evyn Bruce
Editorial & Finishing for Case Study Video: No6
Editor: Ryan Bukowski
Producer: Laura Molinaro
Executive Producer: Corina Denison
Finishing / VFX: The Mill / NY
Chief Creative Officer: Angus Kneale
Executive Creative Director: Ben Smith
Creative Directors: Gavin Wellsman, Corey Brown
Shoot Supervisor: Patrick Heinen
Colorist: Fergus McCall
Executive Producer: Rachael Trillo
Senior Producer: Nirad Russell
Co-ordinators: Sophie Mitchel, Mia Lalanne
2D Leads (Caleb): Krissy Nordella
2D Leads (Forrest): Burtis Scott
Compositors: Corrie Brown, Jamie Scott, Kevan Lee, Rob Meade
Design: Bobby Ushiro
Music: Human
Executive Producer: James Dean Wells
Caleb :30 Composer: Theo DeGunzberg, Gordon Minette
Caleb LF Composer: Seth Fruiterman
Forrest :30 Composer: Ed Dunne
Forrest LF Composer: Craig DeLeon
Audio Post: Post Human
Post Producer: Craig Caniglia
Engineer: Sloan Alexander
Age Progression Art: Phojoe
Age Progression: Jovey Hayes
Age Progression Art Direction: Emanuel Craciunescu
BTS Shooting for Age Progression Art: a DETROIT REEL production
Producer / Director: Marco Aluia
Cinematographer: Patrick Elliott
Published: April 2018
AT&T’s latest iteration of its It Can Wait campaign is making sure that everyone hears the message loud and clear during Distracted Driving Awareness Month: No distraction is worth a future. The campaign, now in its seventh year, has had a demonstrable impact on driving behavior. But there is still more work to be done. New research shows that 81% of people admit to texting behind the wheel. And sadly, texting while driving is responsible for the lives of two teenage boys featured in two new spots that shine a light on the faces of distracted driving. If Caleb Sorohan and Forrest Cepeda were alive today, they might be pursuing their dream jobs or teaching their kids to play sports. Maybe they’d still be figuring life out. But we’ll never know – smartphone distracted driving cut their lives short. Forensic artists and visual effects teams recreated what Caleb and Forrest would look like today had they not been killed, and each :30 spot tells the story of what they might be doing with their life. The spots end on the line “This is what Celeb Sorohan/Forrest Capeda would look like if they hadn’t been killed in distracted driving accidents.” American film director Errol Morris captured Caleb’s and Forrest’s heartbreaking stories through in-depth interviews with their families. In two short film productions, you hear their siblings tell how special their lives were. You see their mothers’ pain as they remember their loss.