AT&T Film Hello by BBDO New York

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Industry Telecommunications Services
Media Film
Market United States
Agency BBDO New York
Director Henry Alex-Rubin
Producer Cheryl Gackstetter
Editor Jj Lask
Released October 2012

Credits & Description

Media: TV
Geo: United States
Category: Electronics & Technology
Agency: BBDO
Brand: AT&T
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Heather Gorman / Jeff Spillane
Creative Director / Copywriter: Alex Russell
Creative Director / Art Director: Stephen McMennamy
Producer: Cheryl Gackstetter
Executive Music Producer: Melissa Chester
Production Company: Smuggler
Director: Henry-Alex Rubin
Director of Photography: Ken Seng
Editing Company: P.S. 260
Editor: JJ Lask
Visual Effects: Spontaneous
Brief Explanation
"Hello" demonstrates an amazing moment being shared across the country on the nation's largest 4G network, AT&T. It starts as an amazing football play seen by a few people. But once posted, it becomes a moment the entire country can enjoy, and something that builds to an introduction our hero will never forget. AT&T. The nation's largest 4G network. Rethink Possible.