AT&T Film POLITE FAMILY by BBDO New York, Biscuit Filmworks

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POLITE FAMILY

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Industry Mobile Communications
Media Film
Market United States
Agency BBDO New York
Director Matt Aselton
Executive Creative Director Greg Hahn, Bill Bruce, Ralph Watson
Art Director Matt Sorrell
Copywriter Jessica Coulter
Account Supervisor Heather Bell
Editor Gordon Carey - Filmcore
Agency Biscuit Filmworks
Released February 2011

Credits & Description

Category: Commercial Public Services
Advertiser: AT&T
Product/Service: AT&T
Agency: BBDO NEW YORK
Production Company: EPOCH FILMS, New York, USA
Date of First Appearance: Dec 9 2010
Chief Creative Officer: David Lubars
Executive Creative Director: Greg Hahn/Ralph Watson
Copywriter: Jessica Coulter
Art Director: Matt Sorrell
Agency Producer: Diane Hill (Executive Producer)/Melissa Chester (Music Producer)
Account Supervisor: Heather Bell
Director: Matt Aselton
Editor: Gordon Carey
Director Of Photography: Peter Donahue
Editing Company: Butcher Editorial

English Description
In this U-verse Total Home DVR spot, we open on a family of four sitting down to eat dinner as Mom takes the remote control to turn off the TV. Everyone smiles politely at each other, un-phased by the TV being turned off. They are eating steak, obviously overdone. Usually this would be a frustrating experience, but because the Total Home DVR is recording all of their shows, everyone is completely relaxed – Dad compliments the chef, the son reads his sister’s diary and she requests feedback, Mom asks to cut the lawn, and Dad wants to speak to his mother-in-law on the phone for hours. We witness the dramatization of how the Total Home DVR brings peace to the dinner table by eliminating conflict of what should be recorded on the family's DVR.