|Industry||Electronic Devices & Home Appliances, Mobile phones, devices & accessories, Mobile Communications|
|Agency||BBDO New York|
Credits & Description
AT&T is working with Mary J Blige to help promote its latest selection of phones (like the LG Neon). The idea is that AT&T has a phone for every style. The advertising from BBDO New York & Atlanta breaks this week, and the launch of this commercial has been timed to coincide with the release of Mary J's new single, "The One." The promotion also involves radio advertising, downloadable ring tones, online advertising and more.