AT&T Film SHIRT by BBDO New York

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Industry Telecommunications Services
Media Film
Market United States
Agency BBDO New York
Director Fred Goss
Executive Creative Director Greg Hahn, Bill Bruce, Ralph Watson
Art Director Jaclyn Rink
Copywriter Ashley Davis Marshall
Account Supervisor Heather Bell, Kristen Roche
Editor Tom Scherma @ Cosmostreet
Production Company Films
Released April 2011

Credits & Description

Category: Commercial Public Services
Advertiser: AT&T
Product/Service: AT&T
Production Company: COMPANY FILMS, Los Angeles, USA
Date of First Appearance: Apr 29 2011
Chief Creative Officer: David Lubars
Executive Creative Director: Greg Hahn/Ralph Watson
Copywriter: Ashley Davis Marshall
Art Director: Jaclyn Rink
Agency Producer: Julie Andariese (Executive Producer)/Dan Bradbury (Assistant Producer)/Melissa Chester (Music Prod.)
Account Supervisor: Heather Bell/Kristen Roche
Director: Fred Goss
Editor: Tom Scherma
Post Production: Spontaneous (Visual Effects Company)
Music: Asche And Spencer (Music House)
Director Of Photography: Jim Hawkinson
Editing Company: Cosmo Street

English Description
This commercial demonstrates how weird some of our Facebook updates can be by showing a person telling a stranger about her shirt. The payoff reminds us that there are still those who care about our every update—family.