Up All Night Fan Montage Video by BBDO New York for AT&T

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Up All Night Fan Montage Video

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Industry Mobile Communications
Media Film
Market India
Agency BBDO New York
Executive Creative Director Greg Hahn, Bill Bruce, Ralph Watson, Mathias Appelblad
Creative Director Arturo Aranda, Jeff Greenspan
Art Director Jesse Snyder
Copywriter Chris Baker
Account Supervisor C. Pendleton, M. Hartline, K. Carpentier, M. Massengill, S. Schmidt, M. Burns, D. Walker
Editor Ethan Mitchell
Released February 2011

Awards

Golden Awards of Montreux 2012
CREATIVE USE OF MEDIA Best Use of Social Media Gold Medal

Credits & Description

Category: Viral Film
Advertiser: AT&T
Product/Service: PHONE AND CELL SERVICES
Agency: BBDO NEW YORK
Production Company: K5, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Greg Hahn/Ralph Watson (Ecds)/Mathias Appelblad (Ecd/Director Of Innovation)
Creative Director: Arturo Aranda (Senior Creative Director)/Jeff Greenspan (Creative Director)
Copywriter: Chris Baker
Art Director: Jesse Snyder
Agency Producer: Julian Katz (Executive Integrated Producer)/Jonathan Percy (Senior Interactive Producer)
Account Supervisor: M. Massengill/C. Pendleton/M. Hartline/K. Carpentier/S. Schmidt/M. Burns/D. Walker
Editor: Ethan Mitchell
Music: Blink-182/Up All Night
EditingCompany: Whitehouse Post
Editing Company: Whitehouse Post

English Description
To launch “Up All Night”, blink-182’s first single in eight years, we staged the blink-182 Film Festival You Didn’t Know You Entered. We used Google’s ContentID technology to search YouTube for every instance of fans using blink-182 songs in their videos without permission from the band or label. We rewarded those fans by creating a music video for the song made up entirely of clips from the best of those fans’ videos. We also had the band members perform an award-show ceremony, wherein they declared fans winners in humorous categories such as “Least Tattooed Travis Barker Impersonator” and “Best Use of Father’s Bank Account.”