AT&T Film WHOLE NEW WORLD by BBDO New York, Biscuit Filmworks

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Industry Mobile Communications
Media Film
Market United States
Agency BBDO New York
Director Eben Mears
Executive Creative Director Ralph Watson
Art Director Matt Vescovo
Copywriter Greg Hahn, Bill Bruce
Producer Nancy Nina Hwang
Account Supervisor Heather Bell
Agency Biscuit Filmworks
Released February 2011

Credits & Description

Category: Commercial Public Services
Advertiser: AT&T
Product/Service: AT&T
Production Company: PSYOP, New York, USA
Date of First Appearance: Jul 11 2010
Chief Creative Officer: David Lubars
Executive Creative Director: Greg Hahn/Ralph Watson
Copywriter: Greg Hahn
Art Director: Matt Vescovo
Agency Producer: Elise Greiche-Pavone (Exec. Prod.)/Jennifer Cyrier (Agency Prod.)/Melissa Chester (Music Prod.)
Account Supervisor: Heather Bell
Producer: Nancy Nina Hwang
Director: Eben Mears
Music: Emoto (Music House)/John Adair (Composer)
Other Credits: Jon Saunders (Designer)/Pakorn Bupphavesa (Technical Director)

English Description
Just outside of our familiar comfort zone, often lies a world of great opportunity. Through an allegory of a little fish caught in a battle over scarce resources, this commercial demonstrates in a visually captivating style that great things happen when you go beyond your self-imposed limits.