ATFD: Women And Work by Memac Ogilvy Label Tunis for ATFD

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Industry Public awareness
Media Film
Market Tunisia
Agency Memac Ogilvy Label Tunis
Director Xavier Mairesse
Creative Director Nicolas Courant
Copywriter Steve Hough Reg, Ali Mokdad, Asma Kanzari
Producer Makrem Abdellatif, Ahmed Hassi
Account Supervisor Sonia Barbaria
Released September 2011

Awards

Epica Awards 2012
TV/Cinema commercial Public Interest Bronze

Credits & Description

Category: Sound Design
Advertiser: ATFD
Product/Service: TUNISIAN WOMEN'S RIGHTS ASOCIATION
Agency: MEMAC OGILVY LABEL TUNISIA
Production Company: NOT'PROD, Tunis, TUNISIA
Creative Director: Nicolas Courant
Copywriter: Ali Mokdad/Steve Hough/Asma Kanzari
Agency Producer: Aziz Mbazaia/Moez Nemsi
Account Supervisor: Sonia Barbaria
Advertiser's Supervisor: Ahlem Ben Hadj
Producer: Ahmed Hassi/Makrem Abdellatif
Director: Xavier Mairesse
Sound Studio: G Post-Prod
Sound Design/Arrangement: Ryadh Gassouma
Planner: Cherifa Benslamia
Planner: Cherifa Benslamia

English Description
A woman's voice is hacked by a male's voice. She feels really bad about it as the male's voice gives a sexist vision of how Tunisia should treat women.
The film ends by this statement:
Don't let anyone take your voice / your vote. On October 23rd, go vote.
In Tunisian Arabic, voice and vote are the same word: soutek
The film was aired 2 weeks before first Tunisian national elections.

The Film titled ATFD: Women And Work was done by Memac Ogilvy Label Tunis advertising agency for product: ATFD (brand: ATFD) in Tunisia. It was released in Sep 2011.