Athenos Film FAMILY by Droga5 New York

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FAMILY

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Industry Dairy products & Eggs
Media Film
Market United States
Agency Droga5 New York
Art Director January Vernon
Copywriter Scott Ginsberg
Production Central Athens Film Productions
Production Park Pictures
Director Alison Maclean
Executive Creative Director Ted Royer
Producer Cody Ryder
Editor Jim Ulbrich @ Beast
Released February 2011

Credits & Description

Category: Savoury Foods
Advertiser: KRAFT
Product/Service: ATHENOS HUMMUS
Agency: DROGA5
Production Company: PARK PICTURES, New York, USA, GREECE
Production Company: CENTRAL ATHENS FILM PRODUCTIONS, New York, USA, GREECE
Date of First Appearance: Feb 28 2011
Executive Creative Director: Ted Royer
Copywriter: Scott Ginsberg
Art Director: January Vernon
Agency Producer: Scott Chinn
Producer: Cody Ryder
Director: Alison Maclean
Editor: Jim Ulbrich
Account Manager: Whitney Radia
Planner: Vaughn Allen
Director Of Photography: Tico Poulakakis
Editing Company: Beast Ny
Other Credits: Creative Chairman: David Droga/Head Of Integrated Prodution: Sally-Ann Dale

English Description
ATHENOS products – simple, respectful food made the right way – the Greek way.

What better way to deliver this message than with real elderly Greek Grandmothers, more affectionately known as Yiayias.

There’s just one small issue. Even though these adorable, aged ladies approve of the traditional taste and natural ingredients of ATHENOS Hummus and Yogurt, they don’t approve of much else in this modern world. And they’re not afraid to say it.

As you’ll see, whether it’s your wardrobe, job or lifestyle, Yiayia is not a fan. Not a fan at all.