ATHOSGLS Film HELP - Cliff [:90] by Y&R Sao Paulo

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HELP - Cliff [:90]

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Industry Blood Donation
Media Film
Market Brazil
Agency Y&R Sao Paulo
Creative Director Kleyton Mourao, Beto Rogoski, Rafael Pitanguy
Creative Bruno Souto, Ronaldo Fonseca
Production Hungry Man
Director Carlao Busato
Released March 2018

Awards

Lions Communication 2018
Film Lions TV / Cinema > Not-for-profit / Charity Bronze Lion

Credits & Description

Brand ATHOSGLS
Entrant Y&R BRAZIL SAO PAULO
Rafael Pitanguy Y&R SAO PAULO Creative Vice President
Rafael Pitanguy Y&R SAO PAULO Creative Director
Kleyton Mourão Y&R SAO PAULO Creative Director
Beto Rogoski Y&R SAO PAULO Creative Director
Bruno Souto Y&R SAO PAULO Creatives
Ronaldo Fonseca Y&R SAO PAULO Creatives
Heloisa Guimarães Y&R SAO PAULO Client Services
Paulo Vita Y&R SAO PAULO Planner
Glaucia Montanha Y&R SAO PAULO Media
Nicole Godoy Y&R SAO PAULO Agency Production Team
Camila Naito Y&R SAO PAULO Agency Production Team
Mariana Marinho Y&R SAO PAULO Agency Production Team
Hungry Man Hungry Man Film production Company
Carlão Busato Carlão Busato Direction
Fabio Pinheiro Fabio Pinheiro Executive Creative Director
Alex Mehedff Alex Mehedff Managing Partner
Renata Corrêa Renata Corrêa Executive Director
Rodrigo Castello Rodrigo Castello Executive Producer
Mariana Barbiellini Mariana Barbiellini Line Producer
Fernanda Laignier Fernanda Laignier Production coordinator
Rodrigo Oliveira Rodrigo Oliveira Post production supervisor
Warriors VFX Warriors VFX Post production
João Padua João Padua Cinematographer
Rami D’Aguiar Rami D’Aguiar Edition
Beto Araujo Beto Araujo Edition
Thiago Marra Thiago Marra Post Production
Psycho N’Look Psycho N’Look Color Grading
A9 Áudio A9 Áudio Sound Studio
Equipe A9 Equipe A9 Sound Producer
Guta Lima Guta Lima Client Services
Entry Summary
In Brazil, homosexuals are forbidden to donate blood. An old law prohibits it for considering them part of a risky group.

Brief Explanation
We see a man climbing a mountain, until one of the ropes that keep him safe starts to break apart. He screams for help. A nearby climber hears him and wants to help, but unfortunately he cant.
Y&R BRAZIL Sao Paulo, Brazil Entrant Company
Y&R BRAZIL Sao Paulo, Brazil Idea Creation