|Industry||Retail, Distribution & Rental companies|
|Agency||CLM BBDO Paris|
|Executive Creative Director||Jean-Francois Sacco, Gilles Fichteberg|
|Art Director||Fabien Moriera D'almedia|
Credits & Description
Auchan is one of France's largest hyper-markets. CLM BBDO entrusted Reynald Gresset from Quad Productions Paris to embrace a more daring and original creative expression for their communication to ensure cut-through in a category that is renowned for its rather bland price and product advertising.
Other Credits : DOP: Arnaud Potier
Post Production: WIZZ, Paris