Auchan Film Auchan: Rockstar by CLM BBDO Paris

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Auchan: Rockstar

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Industry Retail, Distribution & Rental companies
Media Film
Market France
Agency CLM BBDO Paris
Director Reynald Gresset
Executive Creative Director Jean-Francois Sacco, Gilles Fichteberg
Art Director Fabien Moriera D'almedia
Copywriter Paola Nauges
Released April 2008

Credits & Description

Auchan is one of France's largest hyper-markets. CLM BBDO entrusted Reynald Gresset from Quad Productions Paris to embrace a more daring and original creative expression for their communication to ensure cut-through in a category that is renowned for its rather bland price and product advertising.
Product : Auchan
Agency : CLM BBDO, Paris
Executive Creative Director: Gilles Fichteberg/Jean-François Sacco
Art Director: Fabien Moriera d'Almedia
Copywriter: Paola Nauges
Agency Producer: Guillaume Delmas
Director: reynald Gresset
Prod. Co. : Qua
Country : France

Other Credits : DOP: Arnaud Potier

Post Production: WIZZ, Paris