Audi Film Audi Pure Imagination' by BBH London

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Audi Pure Imagination'

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Industry Cars
Media Film
Market United Kingdom
Agency BBH London
Creative Director Ian Heartfield
Production Nexus Productions
Production The Mill
Released April 2017


Creative Circle 2017
Film Craft Best Fx/cgi Silver

Credits & Description

Brand: Bbh
Entrant: The Mill
Agency: The Mill
Production Company: Nexus Studios
CD: Ian Heartfield
Additional: Adrian Merz, Mark Bushnell, GMUNK
The ground-breaking ‘Pure Imagination’ pushes the boundaries of VFX with the creation of an entirely CG, futuristic environment which unravels at pace, transporting the viewer into an entirely new world. Intricate shots, including digitized kaleidoscopic images and refracting prism elements were reconstituted as camera effects with UV displacement maps in Nuke. The data used to create each detail was in the form of millions of tiny light points scattered over various architectures and landscapes. In effect, everything was unique in this ad - right down to the 'data' of the wolf's hair.