Audi Film Audi on Halloween by Saatchi & Saatchi Sofia

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Audi on Halloween

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Industry Cars
Media Film
Market Bulgaria
Agency Saatchi & Saatchi Sofia
Director Eddy Schwarz
Creative Director Vladimir Tzonkov
Copywriter Konstantin Trendaphilov
Designer Robert Shunev
Released January 2013

Credits & Description

Category: Automotive
Brand: Audi Bulgaria
Agency: Saatchi & Saatchi Bulgaria
Country: Bulgaria
To defend Audi's image and appeal with our limited marketing budget, Audi Bulgaria needed smart ideas to create a buzz with minimal investment. On Halloween we executed a guerrilla campaign dressing "regular" cars like Audis. The message: this Halloween every car can fulfill its dream and feel like an Audi!

Category: Automotive
Client: Audi Bulgaria
Agency: Saatchi & Saatchi Bulgaria
Country: Bulgaria
Director: Eddy Schwarz
Creative Director: Vladimir Tzonkov
Copywriter: Konstantin Trendaphilov
Designer: Robert Shunev