Audi Film Clowns by BBH London

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Clowns

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Industry Cars
Media Film
Market United Kingdom
Agency BBH London
Executive Creative Director Ian Heartfield
Art Director Mikael Alcock
Copywriter Doug Fridlund
Production Rattling Stick
Director Ringan Ledwidge
Released September 2017

Awards

One Show 2018
Film Cinema Advertising Gold
Film Television / Long Form - Single Gold

Credits & Description

Category: Automotive
Brand: Audi
Media: Film
Country: United Kingdom
Agency: BBH London
Production: Rattling Stick
Country: United Kingdom
Director: Ringan Ledwidge
Executive Creative Director: Ian Heartfield
Copywriter: Doug Fridlund
Art Director: Mikael Alcock
Producer: David Lynch
Producer: Tim Nunn
Producer: Sally Humphries
Executive Producer: Katie Keith
DoP: adam arkapaw
BBH Strategist: Ed Kurland
BBH Strategy Director: Damien Le Castrec
BBH Business Lead: Polly McMorrow
BBH Account Manager: Zara Scriven
BBH Account Director: François-Xavier Hafner
BBH Assistant Producer: Charlie Hurlock
Post Production: The Mill
Editor/Editing House: Work Editorial – Rich Orrick
Sound: String and Tins
Head of Music & Music Supervisor: Ayla Owen
Music Supervisor: Julz Baldwin
Record Producer: David Kosten
Song: “Send In the Clowns” sung by Faultline featuring Lisa Hannigan
Date: September, 2017
Description:
Serious technology. Silly situations.
BBH London has released a new entertaining spot for Audi. Directed by Ringan Ledwidge, who also shot The Guardian “Three Little Pigs”for BBH, the spot features Audi drivers dealing with all sorts of clowns on the road. It ends with the line “Clown Proof”. The commercial demonstrates Audi intelligent technology in action, and shows why it’s clown proof.
Script
This film was shot mute – all sound was re-created from scratch to bring it to life. We added to the character of the clowns e.g. by recording the theme tune as whistling (bus driver) and vocalising engine sounds for bikers in the penultimate scene. We spent two days on foley, adding extra rattles, squeaks, shakes and bonks to the clown action to heighten the ramshackle jeopardy, using props including a baby’s buggy and old radiator. It was just as important to find mix space for the music, at times losing car sounds altogether, making best use of story telling elements.

Entry Summary
Bad drivers are a global phenomenon that arguably makes the advert internationally relevant.

Brief Explanation
Audi: Clowns, juxtaposes the buffoonery of a circus troupe with the elegant technologies of the auto brand’s models.

The ad follows a variety of harlequins as they navigate the roads with disastrous consequences to a reimagined version of Send in the Clowns by Stephen Sondheim.

As the colourful gang speeds down hills in reverse and cuts up traffic in a lipstick-related rear view mirror incident, Audi’s cars employ their various technologies – such as cross traffic assist and pre sense city warnings – to avoid an accident at the hands of, well, a bunch of clowns.