Audi Film Cooling Down by BBH London

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Cooling Down

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Industry Cars
Media Film
Market United Kingdom
Agency BBH London
Creative Director Ian Heartfield
Creative Uche Ezugwu, Vinny Olimpio
Production Pulse Films Ltd
Director Dan Difelice
Released January 2018

Credits & Description

Brand: Audi RS 4 Avant
Benjamin Braun, Marketing Director, Audi UK
Anna Russell, National Communications Manager, Audi UK
Karen Boulton, Communications Manager, Audi UK
Geo: United Kingdom
Creative Agency: BBH
BBH Creative Team: Vinny Olimpio & Uche Ezugwu
BBH Creative Director: Ian Heartfield
BBH Strategy Director: Damien Le Castrec
BBH Head of Strategy: Will Lion
BBH Business Lead/Head of Account Management: Polly McMorrow
BBH Account Manager: Bella Bertolotti
BBH Account Director: Naphtali Torrance, Piers Raffo
BBH Producer: David Lynch
Production Company: Pulse Films
Director: Dan DiFelice
Executive Producer: James Sorton
Producer: Jess Ensor
DoP: Sebastian Blenkov
Post Production: The Mill
Editor/Editing House: Trim
Sound: String & Tins
Dolby Atmos mix: Raja Sehgal and Will Cohen @ GCRS
Published: January 2018
A groundbreaking new Audi ad, produced by BBH London, captures the RS 4 Avant in its purest form. The commercial, Cooling Down, pans around the car resting in a trackside garage after a race. Its engine is off, yet the evocative sounds of its cooling process give a tangible sense of the car's power and grace as its brake pads sizzle, its exhaust glistens, and its engine fan hissing.
A stunning ad with no driving, no high-speed action, no music – just the car itself, stationary, cooling after racing, in all its simple beauty. Featuring just the ambient noise of the engine, Cooling Down is the first Audi ad in many years to have no soundtrack or music. Just the raw sounds of the car cooling down. The artful Audi Sport advertisement ends with the witty tagline: The unmistakable sound of the new Audi RS 4.