Tear by Verba DDB Milan for Audi

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Tear

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Industry Cars
Media Film
Market Italy
Agency Verba DDB Milan
Director Alberto Colombo
Executive Creative Director Luca Cortesini, Joseph Menda - Michelangelo Cianciosi
Art Director Daniel Cambò
Producer Tommaso Pellicci
Account Supervisor Guido Cavallini
Released May 2012

Awards

Cristal Awards 2012
Film Cristal AUTOMOTIVE / AUTOMOTIVE PRODUCT / MOTORBIKE EMERALD (BRONZE)

Credits & Description

Advertiser: AUDI
Agency: VERBA
Category: Short Format Internet Film
Director Of Photography: Alessandro Pavoni
Planner: Antonio Ognissanti
Art Director: Luca Cortesini
Copywriter: Michelangelo Cianciosi
Executive Creative Director: Michelangelo Cianciosi
Director: Alberto Colombo
Art Director: Daniel Cambò
Account Supervisor: Guido Cavallini
Executive Creative Director: Luca Cortesini
Producer: Tommaso Pellicci

Brief Explanation
The film opens on a young man who is taking his Audi to a dealer. After parking, he goes into the office to sign the sale documents. He’s very sad. He looks in a melancholy way at his car through the glass and, perhaps intentionally, forgets to return the keys, which the people at the dealership ask him for immediately. After leaving the office, he says goodbye to his Audi for the last time. He runs his hand over it and as he does so a tear drops from his eye onto the windscreen. The windscreen wiper switches on to remove it. These cards fade up:No past attachedThe Audi prime choice of second hand