The Comeback by Razorfish New York for Audi

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The Comeback

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Industry Cars
Media Film
Market United States
Agency Razorfish New York
Executive Creative Director Preethi Mariappan
Creative Director Felix Stock
Copywriter Anna Dressler, Fay Kornmeier
Production Stink Digital New York
Director Stephan Wever
Producer Julian Holland, Isabel Kast, Martina Lülsdorf
Released September 2016


One Show 2017
Branded Entertainment Online: Short Form - Single Merit

Credits & Description

Category: Automotive
Media: TV
Brand: Audi
Agency: Razorfish
Advertising Agency: Razorfish, New York, USA
Executive Creative Director: Preethi Mariappan
Creative Director / Copywriter: Felix Stock
Strategy Director: Kathrin Dariz
Copywriters: Anna Dressler, Fay Kornmeier
Production: Stink
Executive Producers: Martina Lülsdorf, Julian Holland
Producer: Isabel Kast
Director: Stephan Wever
Dirctor of Photography: Cezary Zacharewicz
Concept / Design: Sehsucht, Stink
VFX / Postproduction: Sehsucht
Editor: Stink, inhouse
3D: Daniel Jahnel, Timo von Wittken, Ulf Gieseler, Jannes Kreyenberg, Jakob Schulze - Rohr
Rigging: Martin Chatterchee
Compositing: Florian Zachau, Jona Maluk
Sehsucht Producers: Jan Tiller, Stephan Reinsch, Felix Niehoff
Color Grading: Electric Theatre
Music Composer: Meik de Swaan
Sound FX / Mix: Hesse Studios Berlin
Mixing - Engineer: Lukas Walter
Geo: United States
Published: September 2016
Razorfish has created "The Comeback" directed by Stephan Wever from Stink film, announcing Audi’s new piloted driving system. The spot features one of the most feared predator on earth, T-Rex, has been reduced to a laughing stock, plunging him into a crippling identity crisis. That is until a chance encounter with Audi’s piloted driving revives his lust for life and allows T-Rex to celebrate a comeback.