Audi Film Wind by Aimaq Von Lobenstein Creative Brand Consulting Berlin, Czar

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Industry Hybrid Cars
Media Film
Market Germany
Agency Aimaq Von Lobenstein Creative Brand Consulting Berlin
Chief Creative Officer Andre Aimaq
Executive Creative Director Andreas Manthey, Jan Lucas
Art Director Mo Whiteman, Kathrin Burkhardt
Copywriter Nadia Al-Mardini, Jan Kesting, Marisa Schulz
Agency Czar
Director Joe Vanhoutteghem
Released December 2017

Credits & Description

Category: Automotive
Brand: Audi
Media: Film
Country: Germany
Advertiser: Audi Germany
Marketing: Jason Lusty
Director Marketing Communication: Yvonne Hippner
Marketing Communication Germany: Sabine Puschel
Marketing Communication Germany: Katrin Baumann
Creative Agency: AvL/SE
Managing Partner: Hubertus von Lobenstein
Chief Creative Officer: André Aimaq
Head of Client Service: Monique Garbe
Account Manager: Yvonne Abbenhaus
Executive Creative Directors: Jan Lucas, Andreas Manthey
Copy Writers: Jan Kesting, Nadia Al-Mardini, Marisa Schulz
Art Director: Mo Whiteman, Kathrin Burkhardt
Production Company: Czar
Director: Joe Vanhoutteghem
Cinematographer: Sebastian Blenkov
Executive Producer: Jan Fincke, Brox Brochot
Production Coordinator: Vincent Taeger
Production Design: Bader el Hindi
Editor: Piet Schmelz / Manu van Hove
Grading: Julien Alary @CZAR
Post Production: Nozon, Belgium
Post Supervisor: Chris Mascarello
Producer: Carmen Sanchez
Lead Compositing: Laureline Silan
Published: December 2017
Audi and AvL/SE launch a beautiful and thought-provoking new film that invites us to view wind energy through a child’s eyes. The campaign promotes the new Audi g-tron model - a gas-powered hybrid fuelled by wind energy. By reimagining the natural force with childlike wonder, Audi encourages us to consider the possibilities of alternative drive technologies.
Creatively devised by Berlin-based agency, AvL/SE, and produced by Czar, ‘Wind’ is an emotionally honest film told from a child’s perspective. From the backseat of his father’s car, the boy observes the pure power of the wind and how it affects everything around us. Beautifully-executed visual effects give us a glimpse into his imagination: full-grown trees magically transform into floating dandelions, and leaves migrate from tree to tree like birds. The touching film ends with the boy noting that, because his car is powered by wind-energy, it’s the wind that is driving their car. As he looks behind, he sees a CGI wind cloud blowing their car onwards.
With this new model, Audi expands its work in sustainable fuels. The bespoke fuel that powers the g-tron is produced by Audi itself from wind energy. The new car uses 80% fewer CO2 emissions than other models.
Tasked with showcasing Audi’s pioneering technology in a way that awakens curiosity and emotion, AvL/SE created this thought-provoking campaign, which is spearheaded by the 80-second film.
André Aimaq, CCO & Co-Founder of AvL/SE, comments: “Most of us think of petrol and pollution when we think about gas, but Audi e-gas is the opposite. To raise awareness about the possibilities of this natural energy, we took an emotional approach rather than going into the complex technology. As an adult, we take the natural force of the wind for granted but when we see it through the eyes of a child, it becomes fascinating and stimulating. With this new campaign, we hope to give Audi’s slogan a new relevance for the future.”
AvL/SE is a Berlin-based agency that enhances brands with relevant stories. It believes in the power of good stories to cut through the white noise to reach the target audience. Good stories – whether digital or analogue – move people to want to be a part of the story themselves. Good stories capture hearts and minds and produce cultural relevance. Good stories increase brand value. With this approach, AvL/SE has built up a strong client base, including brands such as Hyundai, Asics, Nutella, and Audi.