Australian Defence Force Film What Is Up by Havas Worldwide Sydney

What Is Up

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Industry Recruiting, Government & Other Authorities
Media Film
Market Australia
Agency Havas Worldwide Sydney
Executive Creative Director Seamus Higgins, Stu Turner
Art Director Stuart Alexander, Mark Tallis, Nicole Hetherington
Copywriter Daniel Fryer, Cameron Dowsett, Simon Fowler
Production Goodoil Films
Director Jh Beetge
Producer Llew Griffiths
Released August 2016


Clio Awards 2017
Film Technique Public Service: Editing Silver
Film Technique Public Service: Cinematography Bronze

Credits & Description

Brand: Australian Defence Force
Media: TV
Category: Public Interest, NGO
Agency: Havas
Geo: Australia
Creative Agency: Havas Worldwide, Sydney, Australia
Executive Creative Directors: Seamus Higgins, Stu Turner
Art Directors: Nicole Hetherington, Mark Tallis, Stuart Alexander
Copywriters: Simon Fowler, Cameron Dowsett, Daniel Fryer
Managing Director: Dan Smith
Account Director: Charlie Read
Account Manager: Belinda Bennett
Head of TV: Monique Pardavi
Planning Director: Phil Johnston
Digital Producers: Shiv Suchdeva / Angelica Scott
Design: Alex Dale
Social: Mark McKissock / Clint Crothers
Production Company: Goodoil Films
Director: JH Beetge
Executive Producer: Sam Long
Producer: Llew Griffiths
DP: Jeremy Rouse
Editor: Bernard Garry / The Editors
Post: Alt VFX
Music: Jed Kurzel
Sound Design: Simon Lister / Nylon Studios
Published: August 2016
Brief Explanation
The cinematic language of our film was designed to be bold and original, with a balance of dynamic and powerful visuals to entice and excite, punctuated with moments of calmness and introspection to inspire.
Our structure loosely follows the lives of several characters, each with a different goal, on different stage of their journey. The camera aimed to capture each in a way appropriate to their individual story, in a highly cinematic style aimed at creating emotion and awe.
In terms of the lensing and movement, we wanted each scene to have it’s own look and feel, full of latent potential, life and energy, while not being overwhelmed by it. By doing so we were able to represent the key values of the overall message - ambition, potential, passion, determination, humanity, excitement and achievement.
Balance was the structural key, but inspiration and motivation was the visual objective.