Australian Football League (AFL) Film Richmond by Clemenger BBDO Melbourne


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Industry Sports Teams & Events
Media Film
Market Australia
Agency Clemenger BBDO Melbourne
Creative Director Richard Williams, Ant Phillips
Production Finch
Director Christopher Nelius
Released March 2018

Credits & Description

Category: Recreation, Leisure
Media: Film
Brand: AFL
Agency: BBDO
Geo: Australia
Advertising Agency: Clemenger BBDO, Melbourne, Australia
Creative Chairman: James McGrath
Creative Directors: Anthony Phillips, Richard Williams
Managing Director: Simon Lamplough
Executive Planning Director: Paul Rees-Jones
Executive Producer: Sonia von Bibra
Senior Producer (TV): Jacqui Walker
Project Director: Theresa White
Group Business Director: Nick Campion
Business Manager: Sarah Gates
Film Production: FINCH
Director: Christopher Nelius
DoP / Cinematographer: Matt Toll
Managing Director / Executive Producer: Corey Esse / Finch
Producer: Jackie Adler / Finch
Published: March 2018
The Australian Football League (AFL) with its creative agency Clemenger BBDO Melbourne, has today unveiled the sporting code's new brand platform, Don't Believe in Never.
The three stories will be highlighted through short films, featuring Damien Hardwick's leadership of the Richmond Tigers to the 2017 Toyota AFL Premiership, Sydney Swan Aliir Aliir's journey from a Kenyan refugee camp to playing in the AFL and Dema a member of the Bankstown Bull Sharks, a multicultural team of teenage schoolgirls in Western Sydney.