Care Aware: Courtney's Story by McCann Erickson Melbourne for Australian Government

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Care Aware: Courtney's Story

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Industry Political/Religious/Trade Organizations
Media Film
Market Australia
Agency McCann Erickson Melbourne
Director Aaron Wilson
Executive Creative Director John Mescall, Patrick Baron
Producer Katrina Fleming
Editor Matt Porter
Production Airbag Productions
Released August 2012

Credits & Description

Category: Public interest
Brand: Care Aware
Agency: McCann Melbourne
Country: Australia
Aaron Wilson directs 6 moving short films to launch the Australian Governments Care Aware campaign. Care Aware aims to highlight the extraordinarily large contribution Australia's 2.6 million unpaid family carers make to the community and society, and raise awareness, recognition and support for unrecognised carers.


The films tell the carers' stories, such as that of 17-year-old Courtney who has been caring for her mum, who has multiple sclerosis, since she was nine years old and Martin who has been caring for his mentally ill wife for 17 years.

Category: Public interest
URL: http://www.youtube.com/user/CareAwareAU
Client: Care Aware
Agency: McCann Melbourne
Production: Airbag Productions
Country: Australia
Director: Aaron Wilson
Executive Creative Director: John Mescall
Executive Creative Director: Patrick Baron
Producer: Katrina Fleming
Executive Producer: Victoria Conners-Bell
Group Account Director: Adrian Mills
DoP: Nick Wright
Agency Producer: Jo Alach
Editor: Matt Porter
Senior Account Manager: Megan Jones