Meat & Livestock Australia (MLA) Film Easy Lamb Roast - like a Mum by BMF Australia

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Easy Lamb Roast - like a Mum

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Industry Sausage and meat products
Media Film
Market Australia
Agency BMF Australia
Director Scott Pickett
Production Jungle
Executive Creative Director Carlos Alija, Laura Sampedro
Art Director Simon Koay
Copywriter Tim Smith
Producer Nick Simkins
Photographer Jamie Macfadyen @ Louis @ Co
Account manager Samantha Heckendorf
Editor Mark Bennett At Cutting Edge
Service Agency Method
Released April 2013

Credits & Description

A new BMF campaign for Lamb sees the product positioned as 'so easy, it turns anyone into a mum'. The campaign is headed by 45sec & 30sec TVC's directed by Scott Pickett from the Jungle Boys. The ads feature a burly biker who starts behaving like a mum after he cooks a lamb roast for friends.
Category: Food
Media: TV
Client: Meat & Livestock Australia
Agency: BMF
Production: Jungle Boys
Country: Australia
Director: Scott Pickett
Executive Creative Director: Carlos Alija
Executive Creative Director: Laura Sampedro
Art Director: Simon Koay
Copywriter: tim smith
Producer: Nick Simkins
Digital creative: Simon Koay
Digital creative: tim smith
Planner: Thomasine Burnap
Digital Project Manager: Josh Partijo
DoP: Geoffrey Simpson
Planner: Christina Aventi
Account Director: Kelly Howard
Post production: Method
Agency Producer: Greg Fyson
Agency Producer: Esta Lau
Editor: Mark Bennett
Photographer: Jamie Macfadyen @ Louis @ Co
Account team: Rose Flowers
Account team: Megan Mabin
Music + Sound Production: Sound Reservoir
Music + Sound Production: Lukas Farry
Account manager: Samantha Heckendorf
Managing Partner - Stephen McArdle
Art Buyer - Basir Salleh
Digital Designer - Matthew Hughes
Client Director - Rebecca Morton