|Industry||Sausage and meat products|
|Executive Creative Director||Carlos Alija, Laura Sampedro|
|Art Director||Simon Koay|
|Photographer||Jamie Macfadyen @ Louis @ Co|
|Account manager||Samantha Heckendorf|
|Editor||Mark Bennett At Cutting Edge|
Credits & Description
A new BMF campaign for Lamb sees the product positioned as 'so easy, it turns anyone into a mum'. The campaign is headed by 45sec & 30sec TVC's directed by Scott Pickett from the Jungle Boys. The ads feature a burly biker who starts behaving like a mum after he cooks a lamb roast for friends.