Autism Speaks Film Truck by BBDO New York

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Industry Charities, Foundations, Volunteers, Public Safety, Health & Hygiene
Media Film
Market United States
Agency BBDO New York
Director Philippe Lesourd
Creative Group Head Matthew Zaifert, Peter Alsante
Editor Clayton Hemmert
Production Identity Films
Service Agency Crew Cuts
Released May 2013

Credits & Description

This week, Autism Speaks and the Ad Council launched the latest phase in its public service campaign designed to help educate parents on early signs of autism. The new work, created pro bono by BBDO New York and LatinWorks, targets African-American and Hispanic parents and is designed to lower the age of diagnosis.
Two new TV ads from BBDO New York are enclosed. The ads depict parents observing the non-reaction of their child in seemingly ordinary situations. For example, lack of eye contact, babbling, or big smiles can invite "maybes," which are reasons enough for parents to consult their pediatricians and to seek further information at www.autismspeaks.org/signs (note: Spanish Versions of these spots were developed by BBDOâs sister agency, LatinWorks).
Category: Charities & appeals
URL: http://www.autismspeaks.org/signs
Client: Autism Speaks/ Ad Council
Agency: BBDO New York
Production: Identity Films
Country: United States of America
Director: Philippe Lesourd
Chief Creative Officer: David Lubars
Associate CD / Copywriter: Peter Alsante
Associate CD / Copywriter: Matthew Zaifert
Associate CD / Copywriter: Adam Noel
Associate CD / Art Director: Jon Kubik
Creative Group Head: Peter Alsante
Creative Group Head: Matthew Zaifert
Exec Agency Producer: Helene Balzarini
Production company: Identity Films
Senior Agency Producer: Tricia Lentini
DoP: Philippe Lesourd
Editing Company: CREW CUTS
Editor: Clayton Hemmert
Music: MAS
Executive Music Producer, BBDO: Melissa Chester
Assistant Editor, Crew Cuts: Alison Grasso
Sound Mixing: Sonic Union
Mixer: Michael Marinelli
Sound Mixing: The Kitchen @BBDO
Mixer: Cory Bauman