Axa Film Car by Publicis Conseil Paris

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Industry Insurance
Media Film
Market France
Agency Publicis Conseil Paris
Director Mr. Bart Timmer
Executive Creative Director Olivier Altmann
Creative Director Frederic Royer
Art Director Charles Guillemant
Copywriter Thibault Froment
Account Supervisor Sylvie Rouille, Patrick Lara
Released April 2012


Cristal Awards 2012

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: AXA
Product/Service: INSURANCES
Production Company: HENRY DE CZAR, Paris, FRANCE
Chief Creative Officer: Olivier Altmann
Executive Creative Director: Olivier Altmann
Creative Director: Frederic Royer
Copywriter: Thibault Froment
Art Director: Charles Guillemant
Agency Producer: Pierre Marcus/Benjamin Besnainou/(WAM)
Account Supervisor: Patrick Lara/Sylvie Rouille
Advertiser's Supervisor: Amélie Oudea-Castera/Isabelle Isselin/Charlotte Girard/Catherine Buch-Faure
Director: Bart Timmer
Sound Design/Arrangement: Etienne De Nanteuil (WAM)
Post Production: Wam
Music: Beggin - Madcon
Account Manager: Magali Bergeroux/Anne Houard/Sophie Tudual/Julie Dufloux
Advertiser Supervisor: Julia Lepecier (AXA France)
Advertiser Supervisor: Donatien Levesque (AXA Group)

English Description
The Car :

It's only when you have to deal with an accident that you start to worry about what services your insurance is providing you with. And it's usually in the minutes following that accident that you start to regret not having paid more attention to this. We have decided to emphasise this fact by portraying a woman driving her car and getting hit with full force by a reckless driver. While her car flies off into an impressive series of slow-motion spins, she takes advantage of this extra time to ring her insurance company and find out what services she is entitled to. But it's already too late. If she had chosen AXA insurance, she would have been certain that she had the best possible services at her disposal.