Axe Film Fireman by BBH London, Biscuit Filmworks

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Industry Hygiene & Personal Care Products
Media Film
Market United Kingdom
Agency BBH London
Director Tim Godsall
Creative Director David Kolbusz
Producer Ruben Mercadal, Rick Jarjoura
Agency Biscuit Filmworks
Released January 2013


Cannes Lions 2013
Film Lions Product & Service; Cosmetics & Beauty Bronze

Credits & Description

Media: TV
Category: Health & Beauty
Agency: BBH
Brand: Axe
Geo: Europe, United Kingdom
Advertising Agency: BBH, London, UK
Creative Director: David Kolbusz
Creatives: Wesley Hawes, Gary McCreadie, Diego Oliveira, Caio Giannella
Producer: Ruben Mercadal
Assistant Producer: George Ancock
Prod. Co.: Biscuit Filmworks
Director: Tim Godsall
EP: Orlando Wood
Producer: Rick Jarjoura
DOP: Jess Hall
Post Prod: Framestore
Sound Design: Phaze
Sound Design: Raja Sehgal
Music: Human
Brief Explanation
In 2013, AXE launched the AXE Apollo Space Academy, a global competition to send guys to space.
The campaign idea 'leave a man, come back a hero' promised that when it comes to attracting girls, nothing beats an astronaut.
In this film, a heroic fireman rescues an attractive girl from a burning building. Once safe, the girl looks longingly into our hero's eyes, but the moment is disrupted by an astronaut who appears from nowhere.
The girl runs into his arms, whilst a call to action encourages guys to sign up online for a chance to go to space.