Axe Film Lifeguard by BBH London, Biscuit Filmworks

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Industry Deodorants
Media Film
Market United Kingdom
Agency BBH London
Director Tim Godsall
Producer Rick Jarjoura
Agency Biscuit Filmworks
Production Framestore
Released January 2013


Cannes Lions 2013
Film Lions Product & Service; Cosmetics & Beauty Bronze

Credits & Description

Client: Unilever
Campaign: Axe ‘Lifeguard’
Brief: Launch the new Axe variant, Apollo
Based on the insight that all girls love a hero, Axe is planning to turn regular guys into real-life legends by sending them into space with the Axe Apollo Space Academy.
Creative Credits
Client names and titles:
Tomas Marcenaro - Global Brand Director
Jim Brennan  - Global Brand Manager
Michael Coden - Global Assistant Brand Manager
BBH Creative Team: Wesley Hawes and Gary McCreadie, Diego Oliveira and Caio Giannella
BBH Creative Director: David Kolbusz
BBH Producer: Ruben Mercadal
BBH Assistant Producer: George Ancock
BBH Head of Strategy: Jonathan Bottomley
BBH Strategic Business Lead: Ngaio Pardon
BBH Strategy Director: Tim Jones
BBH Team Director: Tom Murphy
BBH Team Manager: Jennifer Omran
Production Company: Biscuit Filmworks
Director: Tim Godsall
Executive Producer: Orlando Wood
Producer: Rick Jarjoura
DoP: Jess Hall
Post Production: Framestore
Sound Design: Phaze UK / Raja Sehgal @ Grand Central Studios, London
Sound Mixing / Arrangement : Raja Sehgal @ Grand Central Studios, London
Music: Human (Los Angeles / New York)
Exposure (where is this work running, country and media type): Global TV, Online, Print