Axe Film Lifeguard by BBH London, Biscuit Filmworks

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Lifeguard

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Industry Deodorants
Media Film
Market United Kingdom
Agency BBH London
Director Tim Godsall
Producer Rick Jarjoura
Agency Biscuit Filmworks
Production Framestore
Released January 2013

Awards

Cannes Lions 2013
Film Lions Product & Service; Cosmetics & Beauty Bronze

Credits & Description

BBH BACKGROUND & CREATIVE CREDITS
Client: Unilever
Campaign: Axe ‘Lifeguard’
Brief: Launch the new Axe variant, Apollo
Based on the insight that all girls love a hero, Axe is planning to turn regular guys into real-life legends by sending them into space with the Axe Apollo Space Academy.
Creative Credits
Client names and titles:
Tomas Marcenaro - Global Brand Director
Jim Brennan  - Global Brand Manager
Michael Coden - Global Assistant Brand Manager
BBH Creative Team: Wesley Hawes and Gary McCreadie, Diego Oliveira and Caio Giannella
BBH Creative Director: David Kolbusz
BBH Producer: Ruben Mercadal
BBH Assistant Producer: George Ancock
BBH Head of Strategy: Jonathan Bottomley
BBH Strategic Business Lead: Ngaio Pardon
BBH Strategy Director: Tim Jones
BBH Team Director: Tom Murphy
BBH Team Manager: Jennifer Omran
Production Company: Biscuit Filmworks
Director: Tim Godsall
Executive Producer: Orlando Wood
Producer: Rick Jarjoura
DoP: Jess Hall
Post Production: Framestore
Sound Design: Phaze UK / Raja Sehgal @ Grand Central Studios, London
Sound Mixing / Arrangement : Raja Sehgal @ Grand Central Studios, London
Music: Human (Los Angeles / New York)
Exposure (where is this work running, country and media type): Global TV, Online, Print