Axe Film BLANKET by Ponce Buenos Aires

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BLANKET

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Industry Deodorants
Media Film
Market Argentina
Agency Ponce Buenos Aires
Executive Creative Director Joaquin Cubria
Art Director Martin Insua
Copywriter Ezequiel Soules
Production Epoch Films
Director Matt Aselton
Executive Creative Director Ricardo Armentano-Analia Rios
Producer John Duffin
Account Supervisor Pablo Gazera, Tomas Marcenaro
Released October 2010

Credits & Description

Category: Cosmetics & Beauty
Advertiser: UNILEVER
Product/Service: AXE EX-FRIEND BODY SPRAY
Agency: ponce buenos aires
Production Company: EPOCH FILMS, Beverly Hills, USA
Date of First Appearance: Oct 1 2010
Chief Creative Officer: Hernan Ponce
Executive Creative Director: Analia Rios/Ricardo Armentano/Joaquin Cubria
Copywriter: Ezequiel Soules
Art Director: Martin Insua
Agency Producer: Roberto Carsillo/Elizabeth Crego
Account Supervisor: Pablo Gazera/Tomas Marcenaro
Advertiser's Supervisor: Luciano Landajo/Fernando Caballero
Producer: John Duffin
Director: Matt Aselton
Post Production: Arcade Edit
Planner: Marina Pen
Other Credits: Client Services Director: Vanina Rudaeff

English Description

We are on a beach and we see a group of boys and girls sitting around a fire, one of the girls falls asleep on one of the guy’s legs. While the guy covers her with a blanket, a huge fisherman appears. From now on we see how the guy and the fisherman start fighting removing and putting the blanket. Finally the guy gets to cover her.
The fisherman completely disappointed with the guy´s attitude, hits him a little in his head and then gives him the New Axe ExFriend. The guy applies it under his t-shirt.
What you add as a friend, you take away as a man.
Finally we see the fisherman moving away. He makes a move with his arm making the blanket blows off the frame. The girl wakes up for a few seconds, and grabs stronger the guy´s leg.
We see the Pack on a trunk, and the fisherman appears behind.
New Axe ExFriend. Fewer friends, more women.