AXE JUMPMAN by BBH Singapore for Axe

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AXE JUMPMAN

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Industry Deodorants
Media Film
Market Singapore
Agency BBH Singapore
Executive Creative Director Steve Elrick
Art Director Paul Downs
Copywriter Dave Thackray
Production Lime Production
Director Luis Gerard
Producer Wandee Somboon
Account Supervisor Alexandra Moore, Emah Zaini
Released February 2011

Credits & Description

Category: Cosmetics & Beauty
Advertiser: UNILEVER ASIA HPC
Product/Service: DEODORANT
Agency: BBH ASIA PAC
Production Company: LIME PRODUCTIONS, Bangkok, THAILAND
Date of First Appearance: Feb 1 2011
Executive Creative Director: Steve Elrick
Copywriter: Dave Thackray
Art Director: Paul Downs
Agency Producer: Daphne Ng
Account Supervisor: Emah Zaini/Alexandra Moore
Producer: Wandee Somboon
Director: Luis Gerard
Sound Design/Arrangement: The Gunnery
Post Production: VHQ Singapore
Account Manager: David Webster/Ara Hampartsoumian
Planner: Frank Reitgassl/Simon Kemp

English Description
A lonely basketball player is playing on a dark empty court, he is performing tricks towards the net. Then he jumps towards it, and whilst in the air he looks down to find two women clinging on. First he's puzzled but then he does not mind as he slams the ball through the net.