Axe Film AXE - PATDOWN by BBH Singapore

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AXE - PATDOWN

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Industry Deodorants
Media Film
Market Singapore
Agency BBH Singapore
Executive Creative Director Steve Elrick
Art Director Paul Downs
Copywriter Dave Thackray
Production Lime Production
Director Luis Gerard
Producer Wandee Somboon
Account Supervisor Alexandra Moore, Emah Zaini
Released February 2011

Credits & Description

Category: Cosmetics & Beauty
Advertiser: UNILEVER ASIA HPC
Product/Service: DEODORANT
Agency: BBH ASIA PAC
Production Company: LIME PRODUCTIONS, Bangkok, THAILAND
Date of First Appearance: Feb 1 2011
Executive Creative Director: Steve Elrick
Copywriter: Dave Thackray
Art Director: Paul Downs
Agency Producer: Daphne Ng
Account Supervisor: Emah Zaini/Alexandra Moore
Producer: Wandee Somboon
Director: Luis Gerard
Sound Design/Arrangement: The Gunnery
Post Production: VHQ Singapore
Account Manager: David Webster/Ara Hampartsoumian
Planner: Frank Reitgassl/Simon Kemp

English Description
A man walks through a busy airport and walks through a metal detector.

After which he is searched by the female security guard. She begins doing so and then smells the fragrance he's wearing. She continues searching and touching the man without stopping.