Axe Film Axe: DISTANCE by Ponce Buenos Aires, Primo Buenos Aires

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Industry Deodorants
Media Film
Market Argentina
Agency Ponce Buenos Aires
Director Martin Allais, Nico Cabuche
Executive Creative Director Joaquin Cubria, Ricardo Armentano-Analia Rios
Art Director Juan Manuel Montero
Copywriter Juan Pablo Gariglio, Rafael Santamarina, Walter Aregger
Producer German Lentini
Account Supervisor Nestor Ferreyro, Luciano Landajo, Francisco Odriozola
Editor Pablo Colella
Agency Primo Buenos Aires
Production Pickle
Released June 2011


Cannes Lions 2011
Film Lions Cosmetics & Beauty Gold

Credits & Description

2 of 4 Campaign
Type of Entry: Product & Service
Category: Cosmetics & Beauty
Advertiser/Client: UNILEVER
Product/Service: AXE FULL CONTROL
Entrant Company: ponce buenos aires, ARGENTINA
Advertising Agency: ponce buenos aires, ARGENTINA
Chief Creative Officer: Hernan Ponce
Executive Creative Director: Analia Rios/Ricardo Armentano/Joaquin Cubria
Creative Director: Juan Manuel Montero/Rafael Santamarina
Art Director: Juan Manuel Montero
Copywriter: Rafael Santamarina
Agency Producer: Roberto Carsillo/Brenda Morrison Fell/Javier Hernandez
Advertiser's Supervisor: Pablo Gazzera/Tomas Marcenaro/Jeronimo Cadenas/Agustin Mestre
Planner: Marina Pen
Account Supervisor: Luciano Landajo/Francisco Odriozola/Nestor Ferreyro
Production Company: PRIMO Buenos Aires, ARGENTINA
Director: Nico/Martin
Producer: German Lentini
Editor: Pablo Colella
Sound Design/Arrangement: La Casa Post Sound
Music: Artist/Title: Swing Musica
Post Production: Pickle
Other Credits: Client Services Director: Vanina Rudaeff

Brief Explanation:
Premature perspiration is a disorder that affects millions of guys. To help them overcome this difficult problem, we develop Axe Full Control. We created a TV campaign to let everyone know that the problem that embarrassed them, now has a solution.