Axe Film MOTHER by Ponce Buenos Aires

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MOTHER

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Industry Deodorants
Media Film
Market Argentina
Agency Ponce Buenos Aires
Executive Creative Director Joaquin Cubria
Art Director Juan Manuel Montero
Account Supervisor Nestor Ferreyro, Luciano Landajo, Francisco Odriozola
Production Epoch Films
Director Martin Allais, Nico Cabuche
Executive Creative Director Ricardo Armentano-Analia Rios
Copywriter Juan Pablo Gariglio, Rafael Santamarina, Walter Aregger
Producer German Lentini
Editor Pablo Colella
Released October 2010

Credits & Description

Category: Cosmetics & Beauty
Advertiser: UNILEVER
Product/Service: AXE FULL CONTROL
Agency: ponce buenos aires
Production Company: PRIMO, Buenos Aires, ARGENTINA
Date of First Appearance: Jul 1 2010
Chief Creative Officer: Hernan Ponce
Executive Creative Director: Analia Rios/Ricardo Armentano/Joaquin Cubria
Creative Director: Juan Manuel Montero/Rafael Santamarina
Copywriter: Rafael Santamarina
Art Director: Juan Manuel Montero
Agency Producer: Roberto Carsillo/Brenda Morrison Fell/Javier Hernandez
Account Supervisor: Luciano Landajo/Francisco Odriozola/Nestor Ferreyro
Advertiser's Supervisor: Pablo Gazzera/Tomas Marcenaro/Jeronimo Cadenas/Agustin Mestre
Producer: German Lentini
Director: Nico/Martin
Editor: Pablo Colella
Sound Design/Arrangement: La Casa Post Sound
Post Production: Pickle
Music: Swing Musica
Planner: Marina Pen
Other Credits: Client Services Director: Vanina Rudaeff

English Description
Premature perspiration is a disorder that affects millions of guys. To help them overcome this difficult problem, we develop Axe Full Control. We created a TV campaign to let everyone know that the problem that embarrassed them, now has a solution.