Axe: My Angel Girlfriend by BBH London for Axe

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Axe: My Angel Girlfriend

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Industry Deodorants
Media Film
Market United Kingdom
Agency BBH London
Director Frank Todaro
Executive Creative Director Nick Gill
Art Director Dominic Goldman
Copywriter David Kolbusz
Producer Alicia Farren
Account Supervisor Keir Mather
Editor Bill Smedley @ The Works
Released March 2011

Awards

British Arrows 2012
Winners - Bronze

Credits & Description

Category: Cosmetics & Beauty
Advertiser: UNILEVER
Product/Service: AXE
Agency: BBH LONDON
Production Company: MOXIE PICTURES, London, UNITED KINGDOM
Executive Creative Director: Nick Gill
Creative Director: David Kolbusz
Copywriter: David Kolbusz
Art Director: Dominic Goldman
Agency Producer: Chris Watling
Account Supervisor: Keir Mather
Producer: Alicia Farren
Director: Frank Todaro
Editor: Bill Smedley
Sound Design/Arrangement: Wave Studios
Post Production: The Mill
Cameraman: Richard Mott
Lighting: Richard Mott
Music:
Account Manager: Jennifer Omran
Planner: Tim Jones
Director Of Photography: Richard Mott
EditingCompany: Work Post
Account Manager: Jennifer Omran
Planner: Tim Jones
Director Of Photography: Richard Mott
Editing Company: Work Post

English Description
In this film, we follow an average guy and his beautiful angel girlfriend as they embark on their new relationship.

At a picnic in the park, she offers him a sandwich she's lovingly prepared. He takes a bite, only to find a feather inside.

At a city market, she's transfixed by a human statue. Only when he shifts position, her wings snap open, whacking her boyfriend in the face and sending him flying.

In a restaurant, he's waiting patiently for her to show up for dinner. Upon her arrival, she cuts through the dining area to join her man, oblivious to the carnage her wings leave in her wake. It's unbelievably awkward.

En route home, she struggles to fit into his convertible. Upon closing the roof, her halo sets it alight, destroying the car.

The next morning we see the two of them in the bathroom. He's just showered and she's blow-drying her wings. He sprays himself with Axe Excite and it becomes clear why she's with him. Once again she's drawn to the powerful, bewitching odour. But she's not the only one. We hear a crash from above as another gorgeous angel falls through the roof and into their flat. Our angel jealously guards her man by wrapping her wings around him and scurrying off.

Titles: ‘Axe Excite. Even Angels Will Fall’