Nicknames - Tommy Hugs by Ponce for Axe

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Nicknames - Tommy Hugs

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Industry Deodorants
Media Film
Market United States
Agency Ponce
Executive Creative Director Matias Ballada, Luigi Ghidotti
Creative Director Eric Chaulet, Ignacio Perez De Muro
Released October 2016


Clio awards 2017
Film Product/Service: Commercials (between Thirty [30] Seconds And Sixty [60] Seconds) Silver

Credits & Description

Agency: Ponce
Client: Unilever
Executive Creative Director: Luigi Ghidotti
Executive Creative Director: Matias Ballada
Client Services Director: Luz Pasman
Account Director: Pilar Lopardo
Account Supervisor: Catalina Aguirre
Account assistant: Rodrigo Acuña
Audiovisual Director: Roberto Carsillo
Agency Producer: Jose Silva
Creative Director: Ignacio Perez de Muro
Creative Director: Eric Chaulet
Director: Agustin Alberdi
The new Axe campaign portrays the unique benefits of each of its new antiperspirants through three guys with different natures, and therefore, different needs. Because all of us have something that make us unique, the magic is out there, you just have to go and find it.