Axe Film Nicknames - Double Jacket Jimmy by Ponce Buenos Aires

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Nicknames - Double Jacket Jimmy

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Industry Deodorants
Media Film
Market United States
Agency Ponce Buenos Aires
Executive Creative Director Matias Ballada, Luigi Ghidotti
Creative Director Eric Chaulet, Ignacio Perez De Muro
Production Landia
Director Agustin Alberdi
Released May 2017


Clio Awards 2017
Film Product/Service: Commercials (between Thirty [30] Seconds And Sixty [60] Seconds) Silver

Credits & Description

Agency: Ponce
Client: Unilever
Production Company: Landia
Executive Creative Director: Luigi Ghidotti
Executive Creative Director: Matias Ballada
Client Services Director: Luz Pasman
Account Director: Pilar Lopardo
Account Supervisor: Catalina Aguirre
Account assistant: Rodrigo Acuña
Audiovisual Director: Roberto Carsillo
Agency Producer: Jose Silva
Creative Director: Ignacio Perez de Muro
Creative Director: Eric Chaulet
Director: Agustin Alberdi

Title/Título: Double Jacket Jimmy
Brand/Marca: Axe
Advertiser/Anunciante: Unilever
Agency/Agencia: Ponce
Country/País: Argentina

The new Axe campaign portrays the unique benefits of each of its new antiperspirants through three guys with different natures, and therefore, different needs. Because all of us have something that make us unique, the magic is out there, you just have to go and find it.