Axe Film DINER by BBH New York

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Industry Hygiene & Personal Care Products
Media Film
Market United States
Agency BBH New York
Director Filip Tellander Producer
Executive Creative Director Pelle Sjoenell, Calle Sjoenell
Creative Director Jon Randazzo
Art Director Masa Kawamura
Copywriter Hal Kirkland
Account Supervisor Armando Turco
Production B-Reel
Released March 2010

Credits & Description

Category: Cosmetics & Beauty
Advertiser: UNILEVER
Product/Service: AXE RISE SHOWER GEL
Agency: BBH
Production Company: B-REEL, New York, USA
Date of First Appearance: Mar 8 2010
Chief Creative Officer: Kevin Roddy
Executive Creative Director: Pelle Sjoenell/Calle Sjoenell
Creative Director: Jon Randazzo
Copywriter: Hal Kirkland
Art Director: Masa Kawamura
Agency Producer: Laura Ferguson
Account Supervisor: Armando Turco
Director: Filip Tellander
Account Manager: Shane Chastang
Editing Company: B-Reel Films
Other Credits: Interactive Producer \\ Martin Mlekicki

English Description
Axe Rise is a shower gel designed to revitalize guys in the morning. After all, just because it’s morning, doesn’t mean there isn’t opportunity everywhere. Shot from the POV of the viewer, the TVCs place guys in a realistic morning dating scenarios to test their alertness in real-time. The surprisingly interactive film experience then reminds the guy that in order to get the girl all they have to do is ‘wake up and stay alert’.