Axe: Sporty Girl by BBH London, Biscuit Filmworks for Axe

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Axe: Sporty Girl

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Industry Cosmetics & beauty products
Media Film
Market United States
Agency BBH London
Agency Biscuit Filmworks
Released March 2012

Awards

Cannes Lions 2012
Film Lions Cosmetics & Beauty Silver

Credits & Description

Type of entry: Product & Service
Category: Cosmetics & Beauty
Advertiser: UNILEVER
Product/Service: AXE SENSORIES SHOWER GEL
Agency: BBH LONDON, UNITED KINGDOM
Advertiser UNILEVER
Product AXE SENSORIES SHOWER GEL
Entrant BBH LONDON, UNITED KINGDOM
1 of 2 Campaign
Type of Entry: Product & Service
Category: Cosmetics & Beauty
Title: SPORTY GIRL
Advertiser/Client: UNILEVER
Product/Service: AXE SENSORIES SHOWER GEL
Entrant Company: BBH LONDON, UNITED KINGDOM
DM/Advertising Agency: BBH LONDON, UNITED KINGDOM


Brief Explanation
Normally Axe films are all about getting the girl. But in this series of 5 films for the Axe Shower gel range with sensory properties, our guys in fact already have the hot girl, and they are demanding. So the role of Axe becomes about keeping up with each girl – to help our guys get the reward that they are after. The sharp observations of each slow motion film are brought to life by the keen eye of director Tim Godsall.

We see our hero ready to receive a shot on a tennis court. Suddenly his doubles partner - and girlfriend - flies in and takes the shot for him. As our narrator observes, he is the boyfriend of a sporty girl. We see him do whatever it takes to make sure his girlfriend (and him) win the game. Finally he smashes the ball so hard it hits the other guy’s nose. The Sporty girl loves it and we know that she will be showing him some serious appreciation after the game.

We then see how our hero will have the energy to handle his girl later. He used Axe Sport Blast shower gel to reenergise after the game.