THE MOST CREATIVE COUNTRY IN THE WORLD by Special Group NZ for Caanz

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THE MOST CREATIVE COUNTRY IN THE WORLD

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Industry Shows, Events & Festivals
Media Film
Market New Zealand
Agency Special Group NZ
Released June 2012

Awards

Cannes Lions 2012
Film Craft Lions Script Bronze

Credits & Description

Type of entry: Film Craft
Category: Script
Advertiser: CAANZ
Product/Service: AXIS AWARD SHOW OPENING FILM
Agency: SPECIAL GROUP Auckland, NEW ZEALAND
Advertiser CAANZ
Product AXIS AWARD SHOW OPENING FILM
Entrant SPECIAL GROUP Auckland, NEW ZEALAND
Type of Entry: Film Craft
Category: Script
Title: THE MOST CREATIVE COUNTRY IN THE WORLD
Advertiser/Client: CAANZ
Product/Service: AXIS AWARD SHOW OPENING FILM
Entrant Company: SPECIAL GROUP Auckland, NEW ZEALAND
DM/Advertising Agency: SPECIAL GROUP Auckland, NEW ZEALAND


Brief Explanation
The Axis Awards are New Zealand's premier advertising awards. Every year the industry gets together for the awards ceremony - all the biggest talents (and egos) in the business. Last year, to kick the evening off, the lights were dimmed and this film was played to them across 3 giant screens. It's a tongue in cheek celebration of New Zealand creativity.
Notes: There is a creative rivalry between Auckland and Wellington. Duster is the name of the most prominent ECD in Wellington. Also, a handful of the top ECD's are English.