Toyota Film GIVE UP NOTHING by Saatchi & Saatchi Milan

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GIVE UP NOTHING

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Industry Cars
Media Film
Market Italy
Agency Saatchi & Saatchi Milan
Creative Director Agostino Toscana, Alessandro Orlandi
Art Director Luca Pannese
Copywriter Luca Lorenzini
Production Akita Milan
Released November 2010

Credits & Description

Category: Cars
Advertiser: TOYOTA
Product/Service: AYGO CONNECT
Agency: SAATCHI & SAATCHI
Production Company: AKITA FILM, Milan, ITALY
Date of First Appearance: Nov 7 2010
Executive Creative Director: Agostino Toscana
Creative Director: Agostino Toscana And Alessandro Orlandi
Copywriter: Luca Lorenzini
Art Director: Luca Pannese
Agency Producer: Raffaella Scarpetti
Account Supervisor: Monica Cassano
Director: Hugo Menduina
Sound Design/Arrangement: Top Digital
Post Production: Band
Music: Music Production
Account Manager: Francesca Ferian
English Description
Toyota Aygo Connect is the only full optional car in its category with such a low price.
The goal is to let people understand that when they are about to buy a car they don't have to give up some optionals to stay into the budget they had planned.
How many people found themselves forced to give up something when buying a car? "I take the aircon, but I give up the radio cd. Actually, I'll take the ABS,
but I'll give up the navsat...".
With Toytoa Aygo Connect, instead: "GIVE UP NOTHING".