Laboratorio Elea Film LATIN AMERICAN SINGER by Kepel & Mata

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LATIN AMERICAN SINGER

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Industry Health & Pharmaceutical Products
Media Film
Market Argentina
Agency Kepel & Mata
Director Jorge Gaggero
Creative Director Ramiro Crosio, Sebastian Blezowski, Maureen Hufnagel
Art Director Diego Fernandez Posada
Copywriter Pedro Botello Alejandro Juli
Producer Pola Zito, Leticia Cristi
Account Supervisor Gonzalo Fassón
Production K&S Films
Released May 2010

Credits & Description

Category: Pharmacy
Advertiser: LABORATORIO ELEA
Product/Service: AZIATOP HEARTBURN RELIEF
Agency: KEPEL & MATA
Production Company: K&S FILMS, Buenos Aires, ARGENTINA
Date of First Appearance: May 13 2010
Chief Creative Officer: Damián Kepel
Creative Director: Sebastián Blezowski/Ramiro Crosio
Copywriter: Pedro Botello
Art Director: Diego Fernandez Posada
Agency Producer: Luciano Lauría
Account Supervisor: Gonzalo Fassón
Advertiser's Supervisor: Carolina Montarcé
Producer: Pola Zito/Leticia Cristi
Director: Jorge Gaggero
Sound Design/Arrangement: Animal Music
Post Production: La Haye
Account Manager: Luján Gallo

English Description
We see a typical Latin American singer filming a classic video of a Latin American singer. The lyrics make reference to his inner fire, which he is feeling inside himself for the love he feels for a woman. This inner fire is also shown in each scene of the video. But suddenly a doctor approaches him interrupting the shoot to tell our protagonist that his inner fire is not love but frequent heartburn. The doctor tells him not to worry because he can sort it out with Aziatop. The singer, impressed by it, takes the Aziatop package.